AWS VIP Retreat, Imola (Palazzo di Varignana)

Fury for AWS Event Production

Location:

Imola Circuit, Italy

Event:

AWS VIP Retreat

Service:

Technical Production


Service: Full AV & Technical Production

Following our previous F1 event production work—including Williams Racing car launches and sponsor-led activations—The Production People were back in action near Imola, delivering full AV and technical support for AWS during a high-end VIP retreat hosted by Fury.

Although Imola has now been dropped from the F1 calendar in 2026 in favour of Madrid, the region’s deep-rooted connection to Formula 1 made it the perfect backdrop for this exclusive event, held at the stunning Palazzo di Varignana.

Scope of Work

The brief was to provide seamless AV for AWS stakeholders across a multi-day retreat. From conference content delivery to informal evening setups, we handled every aspect of the technical production, including:

  • Yamaha QL1 audio desk
  • 8-way radio mic kit
  • 8 x small speaker PA system
  • 4 x 4K 85” LED screens
  • 2 x 49” LED screens
  • Blackmagic ATEM 2 M/E Production Studio 4K switcher
  • 2 x 4K laptops
  • Small stage setup
  • Branding light boxes
  • Evening meal PA and battery-powered LED uplighting

Challenges in the Field

Due to late changes in the technical specification, our ATA Carnet application came right down to the wire. With gear crossing borders and a hard deadline for the retreat, our operations team pulled out all the stops to ensure everything cleared in time.

The venue, while luxurious, wasn’t originally designed for AV-heavy conferences. With no dedicated event power for a setup of this scale, we had to get creative – identifying available supplies across the property and distributing the load strategically to keep everything running smoothly.

Final Thoughts

This project is a great example of how TPP combines precision, flexibility, and humour under pressure. Whether it’s an F1 car launch or a luxury brand retreat, we bring the same commitment to high-quality delivery -even when the logistics threaten to distract.

From late carnet approvals to power workarounds, the AWS VIP Retreat showed that top-tier F1 event production isn’t just about kit—it’s about people who can adapt, collaborate, and make things happen without breaking a sweat.

Whether live, hybrid, or televised The Production People are ready to make it happen.

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